Question: a perfumer has set her sights on establishing herself as a designer brand, exuding opulence and class. Unforunately, market reserach shows that consumers view the
a perfumer has set her sights on establishing herself as a designer brand, exuding opulence and class. Unforunately, market reserach shows that consumers view the perfume as a knockoff of Chanel Chance without the luxury. In the context of a perceptual map, which of these choices best represents what the perfumer should point her attention to
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