A perfumer has set her sights on establishing herself as a designer brand, exuding opulence and class. Unfortunately, market research shows that consumers view the perfume as a knockoff of Chanel Chance without the luxury. In the context of a perceptual map, which of these choices best represents what the perfumer should point her attention to$?$

How consumer attitudes have shifted in comparison to the intended perception.

The process consumers go through before arriving at a purchase decision.

The expenses associated with marketing to this group of consumers.

How well a firm's marketing strategy can edify the product as is$.$