Question: A persistent problem faced by international marketers is how to strike therbalance between_________________. standardization and generalization.r standardization and globalization.r standardization and customization.r standardization and positioning

A persistent problem faced by international marketers is how to strike therbalance between_________________.

  • standardization and generalization.r
  • standardization and globalization.r
  • standardization and customization.r
  • standardization and positioning strategies.r
  • standardization and marketing mix.r

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