How does H&M strike a balance between standardization and adaptation of its marketing program? What advantages does

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How does H&M strike a balance between standardization and adaptation of its marketing program? What advantages does H&M gain from standardization? From adaptation? What factors drive management to adapt offerings in particular markets?

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International Business The New Realities

ISBN: 978-0134324838

4th edition

Authors: Tamer Cavusgil, Gary Knight, John Riesenberger

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Question Posted: Oct 25, 2016 10:33 AM

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How does H&M strike a balance between standardization and adaptation of its marketing program? What advantages does

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HM management follows a global approach by emph asizing a uniform global brand and similar apparel i...View the full answer

International Business The New Realities

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