A persuasive letter

This assignment requires a one-page, clear, concise letter to a client/customer announcing a new product that will update, aide, or enhance a product your company currently offers. Your audience has basic familiarity with your existing products and is unaware of this new item. Your update is also expensive, and another company sells just about the same thing at a cheaper price. Should your letter be direct request? Indirect? Is your main goal simply to notify them, or are you trying to sell your message" (and a product)? Remember as the boss said before, this product is more expensive than other products, but we have to sell it. Use Maslow's Hierarchy to develop the benefits. Your goals are to state (with YOU in mind always) the purpose of your product. the problem your invention intends to solve. the use of your invention. the reason buying is worth it despite the expense. the need to buy and buy now. the forward-positive attitude. . . . . This assignment requires a one-page, clear, concise letter to a client/customer announcing a new product that will update, aide, or enhance a product your company currently offers. Your audience has basic familiarity with your existing products and is unaware of this new item. Your update is also expensive, and another company sells just about the same thing at a cheaper price. Should your letter be direct request? Indirect? Is your main goal simply to notify them, or are you trying to sell your message" (and a product)? Remember as the boss said before, this product is more expensive than other products, but we have to sell it. Use Maslow's Hierarchy to develop the benefits. Your goals are to state (with YOU in mind always) the purpose of your product. the problem your invention intends to solve. the use of your invention. the reason buying is worth it despite the expense. the need to buy and buy now. the forward-positive attitude