Question: A pitfall to avoid in pursuing a differentiation strategy is meeting and exceeding the meaningful gaps in quality, performance, service, and other attractive differentiating attributes
A pitfall to avoid in pursuing a differentiation strategy is
meeting and exceeding the meaningful gaps in quality, performance, service, and other attractive differentiating attributes offered by rivals.
spending on activities to differentiate the company's product to enhance profitability.
charging a premium price for the differentiating features.
trying to differentiate on the basis of attributes or features that are easily copied.
choosing a product offering that supports buyers' indifference to rival brands' offerings.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
