A pitfall to avoid in pursuing a differentiation strategy is

A$.$

trying to differentiate on the basis of attributes or features that are easily and quickly copied.

B$.$

choosing a product offering that supports buyers' indifference to rival brands' offerings.

C$.$

charging a premium price for the differentiating features.

D$.$

meeting and exceeding the meaningful gaps in quality, performance, service, and other attractive differentiating attributes offered by rivals.

E$.$

spending on activities to differentiate the company's product to enhance profitability.