A portion of a larger market whose needs differ somewhat from the larger market

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Anything a consumer acquires or might acquire to meet a perceived need

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Everything a consumer must surrender in order to receive the benefits of owning$/$using a product

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Consists of the product, price, communications, distribution, and services provided to the target market

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The totality of an individual's thoughts 'and feelings about oneself

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The application of marketing strategies and tactics to alter or create behaviors that have a positive effect on individuals or society as a whole

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The entire set of characteristics including product features, price, communications, distribution, and services customers with superior value

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Auxiliary or peripheral activities that are performed to enhance the primary product or primary service

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