Question: A positioning map is a diagram that allows you to compare your product to the competition and identity opportunities for new products in the marketplace.

A positioning map is a diagram that allows you toA positioning map is a diagram that allows you to

A positioning map is a diagram that allows you to compare your product to the competition and identity opportunities for new products in the marketplace. A positioning map plots two key product benefits/aftributes on horizontal and vertical axes of a graph. Companies can develop multiple positioning matrixes for their products. You have been tasked with creating a positioning matrix for the automobile industry. 1. Using the fable below, research each vehicle's Price and Brand Position/USP 2. After completing the research, determine the placement of the following vehicles on the attached matrix based on the price and the vehicies' brand image. 3. Then, answer the questions.| 4. Submit to Assignment Folder - Ch4 Positioning POSITIONING MATRIX (10 Pts) Place each brand on matrix the "Drawing a Text Box or Shape". These brands should be uniquely placed within the quadrant and not just listed. (i.e. If a vehicle is very expensive and luxurious it should be in the top right quadtant place in the upper right comer) 1. Based on where the autos are posiifioned on the matrix, where do you think the biggest gap is in the market? (2 pts) A positioning map is a diagram that allows you to compare your product to the competition and identity opportunities for new products in the marketplace. A positioning map plots two key product benefits/aftributes on horizontal and vertical axes of a graph. Companies can develop multiple positioning matrixes for their products. You have been tasked with creating a positioning matrix for the automobile industry. 1. Using the fable below, research each vehicle's Price and Brand Position/USP 2. After completing the research, determine the placement of the following vehicles on the attached matrix based on the price and the vehicies' brand image. 3. Then, answer the questions.| 4. Submit to Assignment Folder - Ch4 Positioning POSITIONING MATRIX (10 Pts) Place each brand on matrix the "Drawing a Text Box or Shape". These brands should be uniquely placed within the quadrant and not just listed. (i.e. If a vehicle is very expensive and luxurious it should be in the top right quadtant place in the upper right comer) 1. Based on where the autos are posiifioned on the matrix, where do you think the biggest gap is in the market? (2 pts)

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