Question: A PR intern determines that a 1 2 - inch article in a trade magazine would be worth $ 2 , 4 0 0 in

A PR intern determines that a 12-inch article in a trade magazine would be worth $2,400 in advertising placed in that same magazine. Which particular evaluation method are they using?
advertising equivalency
copy-testing
content analysis
secondary research
A PR intern determines that a 12-inch article in a trade

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