Question: A) Prepare the Internal Factors Evaluation (IFE), External Factors Evaluation (EFE), and Internal External Matrix (IEM) to identify strategic direction e.g of growth, maintain, divest

A) Prepare the Internal Factors Evaluation (IFE), External Factors Evaluation (EFE), and Internal External Matrix (IEM) to identify strategic direction e.g of growth, maintain, divest etcetera for Freight Forwarding Company.

B) Conduct comprehensive SWOT analysis by involving all strengths, weakness opportunities and threats of Freight Forwarding Business. Ensure Maximum strategic options by comparing SO, ST , WO and WT. it should be related to Freight Forwarding Business.

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