Question: Take a hypothetical data and Conduct Internal Factors Evaluation ( IFE ) , External Factors Evaluation ( EFE ) , and Internal External Matrix (

Take a hypothetical data and Conduct Internal Factors Evaluation (IFE), External Factors Evaluation (EFE), and Internal External Matrix (IEM) of Nestle Pakistan to identify strategic direction e.g. growth, maintain, divest etcetera.

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