Question: A process that entails measuring actual performance, comparing this performance with the established marketing objectives, and then making adjustments to the strategies or objectives on

A process that entails measuring actual performance, comparing this performance with the established marketing objectives, and then making adjustments to the strategies or objectives on the basis of this analysis is a

(

)__________.

operational plan

diversification strategy

control

action plan

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

QUESTION ANSWER Which of the following describes an operational plan? The quantification of how an investment in marketing has an impact on the firm's success, financially and otherwise A plan that...

Learning: Ch 0 3 : Strategic Market Planning QUESTION ( i ) Which of the following describes a mission statement? ANSWER An individual support plan included in a marketing plan that provides the...

Which of the following describes a mission statement? Answer Unselected An assessment of a firm's internal and external environments Unselected A description of the overall purpose of the...

QUESTION ? ( 1 ) What is an action plan? ANSWER An individual support plan included in a marketing plan that provides the guidance for implementation and control of the various marketing strategies...

A process that entails measuring actual performance, comparing control this performance with the established marketing objectives, and then making adjustments to the strategies or objectives on the...

You learned in Chapter 3 that the final step in the strategic market planning process is "implementation and control "Control involves measuring actual performance and comparing it to the established...

Measuring actual performance, comparing this performance to the estimated marketing objectives and making adjustments to the objectives are the steps in which process? market analysis control...

Constructing a Portfolio Using an Asset Allocation Scheme: An investor's personal characteristics are important inputs to an investment policy. There are five factors to consider: (1) level and...

BEING AN EFFECTIVE LEADER 17 COPYRIGHT 2016 PEARSON EDUCATION, INC. 17-1 LEARNING OBJECTIVES 1. Define leader and leadership. Compare and contrast early theories of leadership. 3. Describe the three...

PERFORMANCE EVALUATION A. Performance Standards and Financial Controls A comparison of the financial expenditures with the plan goals will be included in the project report. The following performance...

National Instrument 51- 101 of the Canadian Securities Administrators, effective September 30, 2003, lays down disclosure requirements for Canadian oil and gas firms. These requirements include: ...

The frictionless collar at A has a mass of 25%o. Rope ABC passes over a frictionless pulley at B. Ignoring the size of the frictionless pulley, determine the mass at C. Use components. As always,...

10. If Option Strict is set to On, which of the following statements assigns the sum of two Integer variables to the Text property of the lblTotal control. a. lblTotal.Text = Convert.ToInteger(intN1...

Give a recursive algorithm in pseudocode for finding the maximum of a finite set of integers, making use of the fact that the maximum of n integers is the larger of the last integer in the list and...

3. Assume that a leader country has real GDP per capita of $40,000, whereas a follower country has real GDP per capita of $20,000. Next suppose that the growth of real GDP per capita falls to zero...

1. If real GDP grows at 7 percent per year, then real GDP will double in approximately ________ years. LO28.1 a. 70. b. 14. c. 10. d. 7.

6. The per-unit cost of an item is its average total cost (= total cost/quantity). Suppose that a new cell phone application costs $100,000 to develop and only $0.50 per unit to deliver to each cell...