Question: A process that identifies and defines marketing opportunities and problems, monitors and evaluates marketing actions and performance, and communicates the findings and implications to management

A process that identifies and defines marketing opportunities and problems, monitors and evaluates marketing actions and performance, and communicates
the findings and implications to management is called:
Marketing research
Marketing database management
Market segmentation analysis
Customer-oriented marketing
A process that identifies and defines marketing opportunities and problems, monitors and evaluates marketing actions and performance, and communicates
the findings and implications to management is called:
Marketing research
Marketing database management
Market segmentation analysis
Customer-oriented marketing
A process that identifies and defines marketing opportunities and problems, monitors

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