Question: A product developer wanted to know the preferred advertising strategy for a new toothpaste varies based on target demographic group. He used three target demographic

A product developer wanted to know the preferred advertising strategy for a new toothpaste varies based on target demographic group. He used three target demographic groups: 12-24, 25-40, and 40-60 year olds and presented all participants with both advertisements. He recorded which version each participant liked, as presented below.

What is the dependent variable & independent variable(s)?

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