Question: A product developer wanted to know the preferred advertising strategy for a new toothpaste varies based target demographic group. He used three target demographic groups:

A product developer wanted to know the preferred advertising strategy for a new toothpaste varies based target demographic group. He used three target demographic groups: 12-24, 25-40, and 40-60 year olds and presented all participants with both advertisements. He recorded which version each participant liked, as presented below. Did the preferred advertisement version differ by age group?

Advertisement Version Totals

A B

Age group Young 3 7 10

Mid 4 6 10

Older 6 4 10

TOTALS 13 17 30

What are the two variables in this study? What are their scales of measurement?

Paste appropriate SPSS output.

Calculate the effect size based on your SPSS output.

Write an APA-style Results section based on your analysis. All homework "Results sections" should follow the examples provided in the presentations and textbooks for that particular statistical test. Don't forget to include a decision about the null hypothesis

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