A product's packaging is often referred to as a silent salesperson. Select a product whose packaging...

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A product's packaging is often referred to as a "silent salesperson". Select a product whose packaging you believe is superior and represents this concept. Explain how packaging allows the product to stand out among competing products on the store shelf. How does this packaging sell the product? How is packaging a strategic tool for the company? How does the brand play into your emotions? Is the brand a generic, manufacturer, or private brand? Identify and critique a packaging you believe to be inferior. Describe your recommendations for improving it? A product's packaging is often referred to as a "silent salesperson". Select a product whose packaging you believe is superior and represents this concept. Explain how packaging allows the product to stand out among competing products on the store shelf. How does this packaging sell the product? How is packaging a strategic tool for the company? How does the brand play into your emotions? Is the brand a generic, manufacturer, or private brand? Identify and critique a packaging you believe to be inferior. Describe your recommendations for improving it?

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A product that exemplifies the concept of packaging as a silent salesperson is the Apple iPhoneThe packaging of the iPhone is known for its minimalist and sleek design which aligns with the overall br... View the full answer