Question: A push strategy is q , ANSWER a promotion strategy that calls for spending a lot on consumer advertising and promotion to induce final consumers
A push strategy is
ANSWER
a promotion strategy that calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that "pulls" the product through the channel
a promotion strategy that calls for using the sales force and trade promotion to move the product through channels
creating, inspiring, and sharing brand messages and conversations with and among consumers across a fluid mix of paid, owned, earned, and shared channels
the strategy by which the company accomplishes its advertising objectives
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