a

Quadrant D in Figure 2-6 represents ________ in a SWOT analysis.

Figure 2-6

Multiple Choice

• a threat

• a weakness

• a strength

• an opportunity

• a market segment

b

In its business portfolio analysis, an organizations strategic business units (SBUs) often start as ________ and eventually become ________.

Multiple Choice

• dogs; question marks

• question marks; stars

• stars; question marks

• stars; dogs

• question marks; dogs

c

A set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization is referred to as its

Multiple Choice

• mission statement.

• core value proposition.

• organizational culture.

• corporate philosophy.

• core benefit proposition.

d

The marketing mix refers to

Multiple Choice

• the multiple sales and advertising strategies that can be used to promote a product.

• the dynamic forcessocial, economic, technological, competitive, and regulatoryto which a marketing manager must constantly adapt.

• the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.

• the marketing managers controllable factors that can be used to solve marketing problems.

• a set of complementary products that when sold together generate more sales than when sold separately.