A reason for undergoing product development is to replace product which is selling well.* A. TRUE B.
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Question:
A reason for undergoing product development is to replace product which is selling well.*
A. TRUE
B. FALSE
The major purpose of test marketing is to provide management with the information needed to make a final decision about whether to launch the new product.*
A. TRUE
B. FALSE
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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