Find a company exporting its products under the same brand name in all (or most) markets and

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Find a company exporting its products under the same brand name in all (or most) markets and a company that uses a variety of brands. How do these companies differ and are these the reasons for different branding policies? Explain.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:40 AM

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Find a company exporting its products under the same brand name in all (or most) markets and

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International Marketing & Export Management

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