Question: A recent Wall Street Journal Article, Startups on a Shoestring, describes how entrepreneur Kael Robinson opened a jewelry firm called Live Worldly LLC with $

A recent Wall Street Journal Article, Startups on a Shoestring, describes how entrepreneur Kael Robinson opened a jewelry firm called Live Worldly LLC with $

40

in capital. Her business requires no other staff, website, or physical storefront. Which of Porter's Five Forces does this situation best represent for the jewelry retailing industry?

A recent Wall Street Journal Article, Startups on a Shoestring, describes how entrepreneur Kael Robinson opened a jewelry firm called Live Worldly LLC with $

40

in capital. Her business requires no other staff, website, or physical storefront. Which of Porter's Five Forces does this situation best represent for the jewelry retailing industry?

Low buyer power

Low supplier power

Low threat of substitutes

High threat of new entrants

High industry rivalry

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