Question: A recent Wall Street Journal Article, Startups on a Shoestring, describes how entrepreneur Kael Robinson opened a jewelry firm called Live Worldly LLC with

A recent Wall Street Journal Article, Startups on a Shoestring, describes how entrepreneur Kael Robinson opened a jewelry firm called Live Worldly LLC with $40 in capital. Her business requires no other staff, website, or physical storefront. Which of Porter's Five Forces does this situation best represent for the jewelry retailing industry?

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