A reference group is a group that consumers refer to for their perspectives or values. Consumers use three types of reference groups. Celebrities are considered a reference group.

s one of the top three ethnic subcultures in the United States $($note: more than one correct answer$).$

Volvo appeals to consumers' $($note: more than one word$).$ level of Maslow's Hierarchy of Needs

David is purchasing toothpaste for his daughter. He is considering three different kinds of toothpaste but is looking for one with fluoride. David is most likely uses the nodel of decision$-$making $($e$.$g$.$ more than word$).$

Allstate's "You're in Good Hands" marketing campaign is an example heuristics callec

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Consumers build strong associations with products and brands which is why brand extensions and line extensions are highly successful. This form of learning is called

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Anne regrets spending money on concert tickets and now wants to sell them online. She most likely is experiencin word$).$ e$.$g$.$ more than one

Loyalty programs reinforce desirable consumer behavior and reward consumers for purchases. This learning process is called

External factors influence preferences, perceptions, and purchasing behaviors. For example, Maggie has two cars. Her black car is a minivan that she drives on weekends when she is with her family. On the other hand, she prefers to drive her luxury vehicle during the weekdays when she goes to the. Maggie's usage of two different cars for different purposes is an example of $($more than one word$).$

A consumer changes the channels during commercial breaks while watching television. This behavior is called word$).$ e$.$g$.$ more than one