Question: A relatively small high tech firm is considering competing for ISO 9001 registration or the Malcolm Baldrige National Quality Awards (MBNQA). None of their customers

A relatively small high tech firm is considering competing for ISO 9001 registration or the Malcolm Baldrige National Quality Awards (MBNQA). None of their customers are demanding participation in either, but they are seeking a strategic planning model. As Quality Manager, you would recommend: Question 5Answer a. MBNQA: the prestige would be greater to current or future customers b. Both; they offer differing advantages and learning experiences c. Neither; both offer disadvantages versus an internal system d. ISO 9001: this presents more potential customer advantage

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