A research plan can be developed once:

		the research data has been evaluated.
		the research data has been collected.
		the research team identifies the data source that should be used.
		the specific research question or questions have been agreed on.

According to the customer's point of view, which of the following is a promotion advantage of buying products online?

		Increased product and brand selection
		Increased information about products and brands from independent agencies
		Increased product and brand availability
		Increased opportunity to get lower prices for many products and brands

Which of the following is NOT a step in the marketing research process?

		Preview of the research
		Plan of the research
		Performance of the research
		Preparation of the research report

Which of the following steps of the marketing research process is crucial because it influences the type of research to be conducted and the research design?

		Performance of the research
		Plan of the research
		Purpose of the research
		Processing of the research data

Which of the following statements is true of conducting marketing research?

		Marketing research delivers the most accurate results when it involves applying quantitative techniques in the beginning of the research.
		Marketing research suppliers are a better choice than internal researchers when they have special expertise in a particular type of research.
		Marketing research is seldom fruitful if contracted to outside parties.
		Marketing research conducted internally is most reflective of a company's position.

Marketing research experiments are conducted in laboratories or simulated stores:

		to carefully control other variables that could impact results.
		because experiments cannot be administered in natural settings.
		to identify beliefs, attitudes, and other unquantifiable data.
		because respondents are more likely to be natural in laboratory settings.

Which of the following statements best describes the term "secondary data?"

		They are more expensive to gather than primary data.
		They are data that have previously been collected for other purposes.
		They are always available for strategy-specific research questions.
		They are gathered from a limited number of sources.