A research study is performed in two stores in a chain of large bookstores. The company is researching whether they will sell more coffee in the stores' coffee shops if they pipe coffee aroma through the stores' ventilation systems. A test of the hypotheses H0: The proportion of customers who buy coffee will be the same in both stores vs. HA: The proportion will be higher in the stores with the coffee aroma is performed. The p-value is found to be 0.0691. What type of error is possible at = 0.05, and what are the potential consequences? a. Type I error; The company can miss out on a potential source of higher profits. b. Type II error; The company can miss out on a potential source of higher profits. c. Type I error; The company can waste time on a venture that will not yield higher profit. d. Type II error; The company can waste time on a venture that will not yield higher profit.