Question: A researcher asks consumers to quickly name the top three brands of computers they might consider purchasing. The most common responses are Dell, Apple, and

A researcher asks consumers to quickly name the top three brands of computers they might consider purchasing. The most common responses are Dell, Apple, and HP

.

This group of brands is called the

Question

2

options:

brand set.

purchase set.

evoked set.

target group.

shopping list.

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