Question: Question 3 2 A researcher asks consumers to quickly name the top three brands of computers they might consider purchasing. The most common responses are

Question

32

A researcher asks consumers to quickly name the top three brands of computers they might consider purchasing. The most common responses are Dell. Apple, and HP

.

This group of brands is called the

brand set.

target group.

shopping list.

evoked set.

purchase set.

Question 32 A researcher asks consumers to quickly name the top

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