A researcher conducting research on “Factors Affecting Brand Equity, an applied
Confirmatory Factor Analysis (CFA), based on following output, interpret the results.    (10 Marks)
Table 1: CFA Output
  

Equity 0.891 0.809 0.836 0.952 Brand Image 0.879 0.405 0.210 0.145 0.949 0.183 0.360 0.878 0.198 0.872

Required: Interpret reliability and validity of constructs

Answer rating: 100% (QA)

Reliability and validity are concepts wont to evaluate the standard of research They indicate how well a technique technique or test measures something Reliability is about the consistency of a measur... View the full answer