Q:1 A researcher conducting research on Factors Affecting Brand Equity, an applied Confirmatory Factor Analysis (CFA), based
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Q:1 A researcher conducting research on “Factors Affecting Brand Equity, an applied Confirmatory Factor Analysis (CFA), based on following output, interpret the results. (10 Marks)
Table 1: CFA Output
Required: Interpret reliability and validity of constructs.
Related Book For
Applied Statistics for Public and Nonprofit Administration
ISBN: 978-1285737232
9th edition
Authors: Kenneth J. Meier, Jeffrey L. Brudney, John Bohte
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