Question: A researchon differentloyaltyprograms You are askedto do a researchregardingthe loyaltyprograms of the followingbrands : Starbuck, Barnes & Noble , Ryan Air , Mariott , Adidas

A researchon differentloyaltyprograms You are askedto do a researchregardingthe loyaltyprograms of the followingbrands : Starbuck, Barnes & Noble
,
Ryan Air
,
Mariott, Adidas
,
Air France KLM
,
Accor
,
NorthFace, Zappos, Gamemania, PattagoniaI amaskingyouto createa power point presentationof
3
slides for eachbrand whereyougivethe followinginformation :
1
.
Whichcategoryof loyaltyprogram theybelongto
(
amongthe main onesyoulearnedin thiscourse :
1)
simple point
2)
tier
3)
upfrontfee
/
paid
4)
non monetary
5)
partnerwithanothercompany
6)
gamification
(
youmayhave somecategorieswhichhave no brands in thislist
)
.
Yourownopinion about thisprogram. provide more detailed explanation for the introduction and also give detailed explanation for theses brands: Starbuck, Barnes & Noble
,
Ryan Air
,
Mariott, Adidas
,
Air France
,
KLM
,
Accor
,
NorthFace, Zappos, Gamemania, Pattagonia. all of them.Whichcategoryof loyaltyprogram theybelongto
(
amongthe main onesyoulearnedin thiscourse :
1)
simple point
2)
tier
3)
upfrontfee
/
paid
4)
non monetary
5)
partnerwithanothercompany
6)
gamification
(
youmayhave somecategorieswhichhave no brands in thislist
)
.
Name of Brand
Type of loyaltyprogram : XXXXX
(
somebrands can mix differentcategories, for exampleTier system
+
gamification etc
)
One sentence to explain why you think itbelongs to this category or these combination of categories: XXXXXXXXXXXXXXXXXXXXXXX
Key points to describe this Program

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