Question: A researchon differentloyaltyprograms You are askedto do a researchregardingthe loyaltyprograms of the followingbrands : Starbuck, Barnes & Noble , Ryan Air , Mariott, Adidas ,

A researchon differentloyaltyprograms You are askedto do a researchregardingthe loyaltyprograms of the followingbrands : Starbuck, Barnes & Noble , Ryan Air , Mariott, Adidas , Air France KLM , Accor , NorthFace, Zappos, Gamemania, PattagoniaI amaskingyouto createa power point presentationof 3 slides for eachbrand whereyougivethe followinginformation : 1.Whichcategoryof loyaltyprogram theybelongto ( amongthe main onesyoulearnedin thiscourse : 1) simple point 2) tier 3) upfrontfee/ paid4) non monetary5) partnerwithanothercompany6) gamification ( youmayhave somecategorieswhichhave no brands in thislist).Yourownopinion about thisprogram

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