A Response post to your peer, Kassandra.

Select two forms of traditional marketing channels from the following: TV$,$ radio, print, and outdoor. What is the appeal of each of your chosen channels to these target audiences? Ground your response in research and rich detail. Baby boomers $,$ Generation X$,$ Millennials, Generation Z$.$

Based on your selection, describe one creative or innovative form of traditional marketing you have personally encountered.How did this creative or innovative approach influence your purchasing decision? Share two "top" ideas to be considered for marketing the brand connected to Milestone Two in Module Six and explain your rationale. Include one idea each for the following areas: consumer research and SEO.

My views:

Traditional marketing channels have long been the backbone of advertising strategies, providing a reliable means to reach diverse audiences. However, infusing creativity and innovation into these channels can significantly enhance their effectiveness and appeal. This post explores the appeal of traditional marketing channels such as TV and print media to different generational cohorts and highlights innovative approaches within these channels.TV remains a powerful medium for Baby Boomers and Generation X due to its familiarity and the immersive experience it offers. According to Nielsen's Total Audience Report, Baby Boomers and Gen Xers spend more time watching TV than younger generations, making it an effective channel for reaching them $($Nielsen$,2020).$ While Millennials and Generation Z consume less traditional TV$,$ they are still engaged through streaming services and live events. Creative TV ads that integrate with social media or offer interactive elements can capture their attention $($Smith$,2021).$ Print Media for Baby Boomers and Generation X$,$ such as newspapers and magazines, appeal to these generations due to their trust in established publications and the tactile experience of reading. Print ads in niche magazines can effectively target specific interests $($Pew Research Center, $2019).$ Millennials and Generation Z$,$ although less engaged with traditional print, these groups appreciate high$-$quality, visually appealing print materials. Creative print campaigns that incorporate QR codes or augmented reality can bridge the gap between print and digital, enhancing One innovative traditional marketing approach I encountered was a print ad campaign by IKEA that used augmented reality $($AR$).$ The ad featured a QR code that, when scanned, allowed users to visualize how furniture would look in their homes using AR$.$ This creative approach influenced my purchasing decision by providing a practical, interactive experience that helped me envision the product in my space, ultimately leading to a purchase. The two top ideas for marketing the brand connected to Milestone Two include a Consumer Research Initiative and a strategic SEO $($Search Engine Optimization$)$ approach. Conducting in$-$depth consumer research through surveys and focus groups can provide valuable insights into customer preferences and behaviors. This data can inform targeted marketing strategies that resonate with the audience's needs and desires. For example, understanding the preferred media consumption habits of the target demographic can guide the allocation of marketing resources across channels $($Kotler & Keller, $2016).$ In SEO strategies, optimizing content for search engines is crucial for enhancing online visibility. One idea is to create a blog series that addresses common customer questions and industry trends, incorporating relevant keywords. This approach not only improves SEO but also positions the brand as an authority in its field, attracting organic traffic and fostering customer trust $($Fishkin$,2018).$

According to my peer, Kassandra, she stated that traditional marketing can help build relationships with customers. The two most effective conventional marketing channels are TV and outdoors. TV can be effective because it can reach a large audience, making it easy to reach the targeted audience they want to focus on$.$ Outdoors could also be effective because of the different ways it can portray its message. For example, using ads, billboards, and signs with the message. Baby Boomers watch more traditional television than any other age group, averaging over $7$ hours daily $($Ross$,2024)$ Similar to baby boomers, Generation X is regular to watching TV$.$ a study by marketing charts found that $63\%$ of Gen Xers took action after seeing a print ad $($Ross$,2024)$ Generation Z is more interested in engaging with brands through trend culture, which could be done with ads they see or billboards. Millennials are also like baby boomers and Generation X; they are the first generation that grew up with modern technology, so they relate to watching TV and viewing social media. As for the outdoors, I believe it is effective for all generations just because they see it daily when they go outside or interact with the outside. An idea for the marketing of the reopening of the park is focusing on the generation that is visiting the park. Focusing ads and billboards to be kid$-$friendly and family$-$friendly. This could not only inform children of the park.

In response to your peer, Kassandra, address the following:

$1.$ Compare your views on the appeal of traditional marketing to various audiences. How do they differ from your peers' views? How are they the same?

$2.$ Compare your views on the importance of creativity and innovation in traditional marketing. How do they differ from your peers' views?

$3.$ Respond to the top ideas of your peers for consumer research and use of SEO. What are the pros and cons of each idea from your point of view and research?

In your response post also address:

$-$Use proper citation methods for your discipline when referencing scholarly or popular sources.

$-$Demonstrate more depth and thought than saying things like I agree or You are wrong"

$-$Provide relevant and meaningful response posts with clarifying explanation and detail

$-$Draw insightful conclusion that are thoroughly defended with evidence and examples

$-$Provide responses that are easily understood, clear, and concise using proper citation methods where applicable with no errors in citations

$-$Cite all definitions, numbers and outside material used to answer the questions.