Question: A retail chain is considering implementing a new customer relationship management ( CRM ) system. Which of the following approaches best demonstrates the concept of
A retail chain is considering implementing a new customer relationship management CRM system. Which of the following approaches best demonstrates the concept of aligning IT with business strategies?A Selecting the CRM system with the most advanced features, regardless of cost or complexityB Implementing the CRM system that is most popular among competitors in the retail industryC Choosing a CRM system based solely on the recommendation of the IT departmentD Evaluating CRM options based on how well they support the company's customer retention and personalization goals
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