Question: A retail chain is considering placing its last order for a refrigerator model that is going to be phased out and replaced by a new
A retail chain is considering placing its last order for a refrigerator model that is going to be phased out and replaced by a new model by the manufacturer.The retail chain sells the refrigerator for $500 and pays a wholesale price of $275 to the manufacturer.Each refrigerator that is not sold by the retail chain before the new model is introduced will be returned to the manufacturer for a buyback price of $175. The manufacturer will sell the returned units to an appliance discount store for $120 each.The manufacturer's fixed production cost is $120,000 and variable production cost is $150. Neither the retailer nor the manufacturer has any inventory of the refrigerator.The demand for the old model during the selling season (that is before the new model is introduced), follows a normal distribution with a mean of 1,600 and a standard deviation of 250.
Question: If the retailer orders 1,750 units and demand is for 1,700 units, what will be the retailer's profit? And what will be the manufacturer's profit?
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