Question: A retailer leverages an integrated IT system to connect information across multiple functions including details surrounding product sales, service calls, and the effectiveness of marketing

A retailer leverages an integrated IT system to connect information across multiple functions including details surrounding product sales, service calls, and the effectiveness of marketing campaigns. The retailer is using _______ to maximize the value it delivers over time.
Multiple Choice
customer relationship management
Six Sigma management
quantum innovation
incremental innovation
total quality management

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