Question: A ride - sharing company reviews its customer data. Based on past sales, the company notices men in their 3 0 s tend to spend

A ride

-

sharing company reviews its customer data. Based on past sales, the company notices men in their

30

s tend to spend more in the app and tip higher than other riders. The company decides to direct its marketing efforts toward this one segment. What is this segment called?

target market

competitive advantage

marketing channel

noncustomer

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