A route to take in developing a differentiation advantage includes

Multiple Choice

incorporating product attributes and user features that raise the buyer's overall costs, but keep the price minimal.

incorporating tangible features that add functionality, and increase customer satisfaction with the product specifications, functions, and styling.

signaling value by targeting sophisticated buyers.

incorporating intangible features that enhance buyer satisfaction in economic ways.

emphasizing high quality and performance of products through a standard and simple, no$-$fuss packaging.

An outsourcing strategy

Multiple Choice

involves farming out certain value chain activities presently performed in$-$house to outside vendors.

increases a company's risk exposure to changing technology and$/$or changing buyer preferences.

carries the substantial risk of raising a companys costs.

carries the substantial risk of making a company overly dependent on its suppliers.

is nearly always a more attractive strategic option than merger and acquisition strategies.