A s m a n u fa c tu r i n g fir ms s e e k new wa y s to d ev e lo p th eir s e rvic e fa c tors to r e alis e mo r e v a lu es a nd incr e a s e th eir c o mp e titiv e n es s $,$ s er vitiz a tio n o f

man u fac turing co n tin ues to b e a top ic o f gro win g impo rtanc e a nd in ter est to b o th th e r ese arc h an d pr ac tic e c o mmun ities $.$ For b o th co mmu nitie s$,$ an

over ridin g c halle ng e is to un de rstan d an d man ag e the tr ans for ma tion proc ess es tha t ma nu fac turing co mpa nies must u nd er go to co mpe te thr o ug h se r vices

rather than through products alone $($Kowalkowski et al$.,2017$ Baines et al$.,2017).$

Co n sid e rin g th e o b s er v a tio n a b ov e and b y sc o p in g th e lite r a tu re o n s er vitiz a tio n $,$ cr itic ally disc us s th e c o nc e p t o f s er vitiz a tio n $,$ th e tr a n s for m a tio n

proc esses tha t man ufac tu rin g fir ms un de rg o to succ ess fully s ervitiz e th eir o pe ra tions $.$ In yo ur d iscussion $,$ in ter alia $,$ high lig h t the tr ans for ma tio n p roc e sses,

includin g the sign ifica n t or ga nis atio na l cha n ge invo lvin g o pe ra ting p roc esses $,$ c ap ab ilities $,$ and p la tfo r ms as well as the main ind ustry $4\mathrm{.}0$ tech no logies

highlighted in the literature as enablers of servitization.