A sales message from an auto retailer includes this statement: All 2012 models include Bluetooth connectivity, MP3/USB input, heated front seats, and steering wheel-mounted audio controls. This is an example of a technique often used to get attention in sales messages. What kind of technique is being used?

• offering a testimonial
• pointing out product features
• offering facts
• making a startling statement

Answer rating: 100% (QA)

All of the options mentioned are strategies to gain attention during sales and ... View the full answer