A sales message from an auto retailer includes this

A sales message from an auto retailer includes this statement: All 2012 models include Bluetooth connectivity, MP3/USB input, heated front seats, and steering wheel-mounted audio controls. This is an example of a technique often used to get attention in sales messages. What kind of technique is being used?


  • offering a testimonial
  • pointing out product features
  • offering facts
  • making a startling statement