Question: A sales message from an auto retailer includes this statement: All 2012 models include Bluetooth connectivity, MP3/USB input, heated front seats, and steering wheel-mounted audio

A sales message from an auto retailer includes this statement: All 2012 models include Bluetooth connectivity, MP3/USB input, heated front seats, and steering wheel-mounted audio controls. This is an example of a technique often used to get attention in sales messages. What kind of technique is being used?

offering a testimonial
pointing out product features
offering facts
making a startling statement

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