Question: A sales representative for Pfizer visits a doctor's office to make a pitch for Lipitor, a prescription drug to lower LDL blood chol He brings

A sales representative for Pfizer visits a doctor's office to make a pitch for Lipitor, a prescription drug to lower LDL blood chol He brings lunch to all of the employees who work in the office to gain access to the doctors. When he meets with the doctors practice, he attempts to persuade them to prescribe Lipitor to the patients. Which of the following statements about this excl is true?
This exchange does not constitute advertising becausc it did not include an attempt to persuade.
 A sales representative for Pfizer visits a doctor's office to make

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