1. A sampling frame is a subset or portion of the population with at least one thing in common.

True

False

1. Igor has already developed his research objectives and questions, created a research design, picked a method of research, and selected a sample. What's the next step for his market research process?

		a. Analyze data
		b. Collect data
		c. Write the report
		d. Follow up

Clearly defined problems, like "which advertising campaign is more effective" for a packaged goods company like Proctor & Gamble are best addressed through?

		a. Descriptive Research
		b. In Depth Interviews
		c. Exploratory Research
		d. Focus groups
		e. Secondary Research

1. Secondary data may be expressed in units or measures that cannot be used by the researcher

True

False

1. A talent agency wants to conduct a survey among up-and-coming performers to find out how to attract more potential clients. However, "up-and-coming" is a vague term that's hard to measure and could be misunderstood. What sampling/non-sampling error has a high likelihood of occurring?

		a. Selection error
		b. Population specific error
		c. Random error
		d. Frame error
		e. Non response error

1. The difference between probability and non probability sampling is that

		a. Probability samples are by nature balanced to match the population
		b. With non probability samples, each person has an equal chance of being selected
		c. Probability sampling is easier because the selection is up to chance & no decisions are needed
		d. Non probability samples take longer to form
		e. None of these describe the difference between probability and non probability sampling.

1. The _______ the sample relative to the population the ______ the sampling error

		a. smaller, bigger
		b. bigger, bigger
		c. smaller, smaller
		d. bigger, smaller
		e. sample size relative to the population has no bearing on the sampling error

1. A qualitative researcher is investigating a sensitive topic, the use of illegal street drugs. Which qualitative technique would be best in trying to get participants to answer honestly?

		a. In-depth interview
		b. Focus group
		c. Both Focus group & In-depth interview
		d. Observation

1. Naira works in the market research department of Coca-Cola. Which one of these would not be her responsibility?

		a. Specifying the market research problem and objectives
		b. Managing the data collection process
		c. Analyzing data from the collection process