a se thapter 04: Assignment: Managing Decision Making Identify the behavioral consideration that is described in each of the following examples. Amish has just created a new soft drink, which he calls "Punjab." Flavored with ginger and cumin, the drink cost $20,000 to develop because of the need to get and verify patents and develop a unique bottle. Punjab has been on the market now for three years, and Amish has sold only 300 cases. This year, however, he is considering spending another $20,000 to develop a new marketing plan for his product. If he sells it in convenience stores only, it will have to sell more, right? O Intuition O Satisficing O Escalation Athena has been working at Taco Town for fifteen years. She can't begin to tell you how many customers she's served, only that she sees more than 100 people a day at her store. Last week, Athena saw someone walking into the restaurant and instantly knew that he was going to cause trouble. She didn't think; she just automatically set off her silent alarm, and the police cars pulled up just as the customer pulled out a gun. Intuition Satisficing Escalation Every year, your family poses for a photograph to be used in its holiday cards. To add interest to the photo, everyone wears an identical accessory: sometimes you all wear the same scarf, other times you all wear the same sweater. To avoid getting stuck with another item of questionable fashion taste, you proposed wearing a Sean John Tweed Diamond Top Fedora this year. Everyone agreed the hat was a good choice, so you bought one for every family member, and no more shopping needed to be done. Escalation O Satisficing Intuition