A. Select any Canadian company and explain the following based on its Global Business Environment:

1. Examine in detail overall marketing concept with regards to vision, mission. culture, value, goals and objectives

2. Explain in detail its primary market strength and advantage with respect to products/services portfolio and based on the primary market success stretch /serve/ customize/ integrate with international secondary market(s).

3. Explain in detail the importance of feasibility study, market segmentation, target marketing and 4P’s of Marketing on its global business environment platform.

4. Explain in detail company’s internal environment integration with external environment (PESTEL).

5. Explain in detail with examples how company combats/counters ethnocentrism and brings solutions (products/services) that can fit in any international market.

Answer rating: 100% (QA)

C anadian Tire company The marketing concept regards to vision is focus on celebrating the retailers ... View the full answer