Question: A selective distribution strategy is more restrictive by requiring that retail outlets be suitable for selling a product. Exclusive strategy focuses on products that are

A selective distribution strategy is more restrictive by requiring that retail outlets be suitable for selling a product. Exclusive strategy focuses on products that are sold only through a dealer.

For this assignment, discuss the following:

  • Which products are best suited for the each of the distribution strategies (exclusive, selective, and intensive)?
  • Why would a marketing manager choose one strategy over another for those products?

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