Question: A selective distribution strategy is more restrictive by requiring that retail outlets be suitable for selling a product. The exclusive strategy focuses on products that
A selective distribution strategy is more restrictive by requiring that retail outlets be suitable for selling a product. The exclusive strategy focuses on products that are sold only through a dealer.
For this assignment, discuss the following:
- Which products are best suited for each of the distribution strategies (exclusive, selective, and intensive)?
- Why would a marketing manager choose one strategy over another for those products?
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Cars which need not be highend luxury vehicles for which exclusiv... View full answer
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