Question: A set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers who are marketing goods, services, or

A set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers who are marketing goods, services, or ideas is known as

Multiple Choice

a SWOT analysis.

the marketing mix.

marketing research.

the STP process.

market segmentation.

A set of techniques and principles for systematically collecting, recording, analyzing,

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