Question: A shopper wants an impact - resistant case for their cell phone. They are currently checking online for ones made for their phone, color options,

A shopper wants an impact

-

resistant case for their cell phone. They are currently checking online for ones made for their phone, color options, and prices. The shopper is currently in which phase of the customer journey?

discovery

pain point

research

solution

A shopper wants an impact-resistant case for their cell phone. They

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