A Singapore Airlines case study Introduction When you run a large organization, you are likely to have a large number of employees The Singapore Airlines Group has more than 29,000 employees. This large workforce comprises a diverse mix of people who wing a range of skills, attributes and personalities to the workplace They are employed in the Cop's home base in Singapore and in a ny diverse all a nd the world Organizational stems In the most efficient organization, all employees should know and understand the role and how it fits into the work of the ra tion as a whole. They will want to do the best that they can not only in the interests of the organization that employs them but also in their own interest With such a large and diverse group of employees operating in widely differing working environ giving cach of them a sense of being to a C i ty with a lisa organizational undertaking Madem r s like the Singapore Airlines Group need a structure tubles pouple to work and deal with one another in a coordinated and co-operative way as they work towards the als of the business Ana 's Beach helps distinh hetween the levels of past as well as the layers of authority and responsibility attached to each post. Dividing up an organization A very sull business does not really need a formal structure and is unlikely to have one. As it grows, however, some sort of formal structure will be required. As it even larger, its ability a poper organizational structure may well determine itseDiferentice is the poco by which certain activities or parts of an organizace poured and then and to mnapers and other stall. I low this is done depends on a range of related to cach organization Ideally, the chosen structure will: include every part of the organization . relate each part to every other part show where the authority and responsibility of different individuals and their departments . chable everyone within the organization to assess their roles and status. There are five min methods of grouping different parts of an organization These are by Function - Dividing the organization into broad actors that reflect the specialism or function of each sector Product - Basing the structure a nd products, with a different division for each type of product. Process - Creating a structure that mimoes the particular steps or phases of the production process Geographical arca - Relating parts of on e to the activities they provide for each calon Max- S p am of the above methods Running a nice business Airlines operate in competitive vicement. A key area of competition for them is the quality of customer service C a rvice helps to distinguish online from wher, and to the a t over the other lader so provide the type of service that customers wat airlines need to be flexible. They w illow employees scope to make decisions that consider changing circumstances in a variety of c o nt It is mainly for this reason that Singapore Airlines vesconsiderable to cach part of the organization your discussion about: Use the course m eals to . The type of culture The business strategy In Singapore Airlines (400 words)